Treatment 1
1. Author Name: Woon Li Foong
2. Title of Show: “Through the eyes of the youth”
3. Format of Show: Documentary/psa
4. Theme: Real first person point of view style.
5. Target Audience: young generation, 15-25 years old
6. Opportunity or Problem Addressed: To show how mobilecasting usage is a part of youths’ lifestyle and how it affects their leisure time.
7. Desired Response: Awareness from the young generation
8. Logline: A day in the life of a student through the eyes of another. One student goes about his/her daily routine: meeting friends, going for classes yet everywhere he/she goes, mobilecasting usage is everywhere.
9. Treatment:
Narration to introduce the subject and what the documentary is about.
Student A wakes up and the first thing she does is check her social network sites on her phone. She updates her status and then proceeds to begin her day. First she attends classes, and throughout class, she’s constantly checking her Facebook and Twitter accounts.
Come break time, she goes for lunch with a group of friends. At the table, they’re seen busy using their mobile phones while small talk is carried out between them at the same time.
After classes have ended, she goes for a small workout in the gym then for a movie with her friends. On her way back home, she listens to music through her mobile phone while in the bus. The day ends with her posting about her day just before she goes to bed.
A short narration is heard as the scene fades out.
Treatment 2
1. Author Name: Woon Li Foong
2. Title of Show: Mobile Vs Sports
3. Format of Show: Game show
4. Theme: comedy, fun
5. Target Audience: young generation, 15-25 years old
6. Opportunity or Problem Addressed: The difference between youths playing sports on mobile phones and in reality.
7. Desired Response: Awareness from the young generation
8. Logline: A variety game show that showcases a battle among two groups of youths in both physical sports in comparison with mobile phone sports games.
9. Treatment:
The game show opens with the host introducing both teams. Team A consists of young adults who are active in physical sports and Team B consists of young adults who are active in mobile-phone based sports games.
First segment of the show covers a live match of futsal between the two teams. Both teams battle it out on court. Next segment covers a futsal match via mobile phones that are linked through the Internet. Match is connected and shown on a big TV screen for the audience to watch.
After both matches, both teams then sit down together and a short talk between host and participants is carried out. Some general questions are asked regarding the participants, their lifestyles, and how they felt about the matches played.
Treatment 3
1. Author Name: Woon Li Foong
2. Title of Show: Teens Today – An Interview
3. Format of Show: Talk show
4. Theme: Reality, fun
5. Target Audience: young generation, 15-25 years old
6. Opportunity or Problem Addressed: The effects mobilecasting usage has on a student’s lifestyle.
7. Desired Response: Awareness from the young generation
8. Logline: An interview with a few students on their daily lifestyles, mobilecasting usage and their opinions on this matter. Views and discussions on this current issue are exchanged in this live audience talk show.
9. Treatment:
Show opens and host greets the audience. Host introduces the topic and guests for today. Three guests have been invited and they comprise of a high school student, a university student and a fresh graduate who just entered the workforce. Brief introductions about the guests are given as they enter the studio and take a seat.
Each guest is interviewed individually at first. Questions regarding his/her daily routines, frequency of use of mobile phones, uses of mobile phones and physical leisure activity participation are among the questions asked. Interview is carried out in a relaxed manner, more like a chat session as opposed to a formal interview.
After each guest is interviewed, all three and the host then carry out exchange of opinions and some debate over their views. Questions from the audience are then open for answering before the show closes.
