1. Identify one product
Samsung Galaxy Note
Tagline- imagine the possibilities
2. Write a short treatment to advertise the product
a) Radio: A short skit conversation between 2 people
b) Television: An advertisement on the product using an Ambassador
c) Phone: SMS, email from service provider, e-newsletter, social network
d) Pamphlet: distributing actual size of the phone with its features and functions on it
e) Newspaper: Picture of an ambassador with the phone, including a catchy tagline along with the 5 steps
f) Billboards: 3D images, located at hotspot areas
3. Rank each medium
a) most desirable distribution mode
Pamphlet: Cute, can be kept for future references, easily reaches target audience, lower costs as compared to other mediums
b) least desirable distribution mode
Billboards: Expensive, people tend to just drive through and ignore it, not everyone will see it, not easy to grab attention as there is no verbal communication
c) communication advantage
Radio: Appeals to feelings because of audio expression and tone of voice
Television: Creative audio and visuals, grabs attention, more stimulating, free flow of imagination
Phone: Easily accessed
Newspaper: Reaches different target audiences, has a bigger range
Billboards: Attractive, big
d) communication disadvantages
Radio: Different channels have different target audiences, information might not reach the audience
Television: People change channels, skip advertisements
Phone: Spams
Pamphlets: Not interested, don't read at all, litter, don't take at all, waste trees
Newspaper: Young generation don't read, lazy
No comments:
Post a Comment