Script 4: Audience and Media

List of Television Channels in Malaysia (Local Context)
TV 1
• Demographic Segmentation: Malay audience
• Psychographic Segmentation: family oriented lifestyle

TV 2
• Demographic Segmentation: Malay audience
• Psychographic Segmentation: family oriented lifestyle

TV 3
• Demographic Segmentation: Malay and English audience
• Psychographic Segmentation: family oriented lifestyle

NTV 7
• Demographic Segmentation: Malaysian urban households, 25-45 age group. Kids and Chinese audience
• Psychographic Segmentation: audience members who wish to have a "feel good escape"

8TV
• Demographic Segmentation: Young Malaysian Urban, Chinese audience, 15-24 age group
• Psychographic Segmentation: tastemaker, energetic lifestyle

TV9
• Demographic Segmentation: “traditionalist” Malay audience
• Psychographic Segmentation: traditional based lifestyle

List of Radio Channels in Malaysia

One FM	Muzik FM	Capital FM
Putra FM	Asyik FM	IKIM FM
Radio 24	Mix FM	Salam FM
Hot FM	Klasik Nasional FM	988
XFM	Era FM	Best 104
Ai FM	BFM 89.9	traXX FM
Minnal FM	Hitz FM	UFM
Fly FM	Sinar FM	KLFM
THR.fm	Selangor FM	My FM
Red Fm	Suria FM	Lite FM

Popular radio channels:

Sinar FM

Demographic Segmentation: Malay audience

Psychographic Segmentation: modern entertainment

Hot FM:

Demographic Segmentation: Malay audience

Psychographic Segmentation: modern, technology savvy

My FM:

Demographic Segmentation: Chinese audience

Psychographic Segmentation: modern, up to date hits

Hitz FM

Demographic Segmentation: English audience, urban youth

Psychographic Segmentation: modern, up to date hits

Fly FM:

Demographic Segmentation: English audience, urban

Psychographic Segmentation: modern hits, alternative music